Who we are

This privacy Notice (‘Notice’) is issued on behalf of the William Grant & Sons Group so when we mention "Company", "we", "us" or "our" in this Privacy Notice, we are referring to the relevant company in the William Grant & Sons Group responsible for processing your data on this website. William Grant & Sons Group is made up of different legal entities and you can find more information in the ‘List of Companies’ section of this Notice.

All references to “our,” “us,” “we” or “Company” within this policy are deemed to refer to William Grant & Sons Limited, its subsidiaries, affiliates and associates.

We own and operate milagrotequila.com

We are committed to protecting your personal data; your privacy matters to us. That is why we have developed this Privacy Notice to explain how we collect, use, share and store your personal information when you use this website, and to inform you about how we will look after that information. This includes any information you may provide us with when you visit this website, sign-up to keep in touch with us, take part in any competitions that we might run, supply or consume the goods/services we offer or engage with us otherwise.

It is important that you take some time to read and familiarise yourself with this Notice, together with our Website Terms and Conditions, Cookie Notice and any other privacy or fair processing policies that we may provide on specific occasions when we are collecting or processing personal data about you. This will help you to be fully aware of how and why we are using your information.

If you do not agree with any term in this Notice, please do not use the website or submit any personal information to or through it.

Types of personal information we collect

We may collect, use, and store different types of personal information about you, which we have grouped together as follows:

Types of personal informationDescription
Personal identifyingYour first name and last name
ContactYour billing and delivery addresses including postcode, your contact email and telephone numbers
TechnicalInformation sent to us because of connecting to our website or collected via pixels, including internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website
FinancialYour bank account and payment card details
TransactionDetails about payments to and from you and other details of products and services you have purchased from us
ContractualDetails about the services we provide to you
Social-demographicDetails about your work or profession, nationality, education and where you fit in to various social or income groupings
UsageInformation about how you use our website, products, and services
Analytical and trackingDetails of how you interact with our websites and other pages
Marketing and CommunicationsInformation about your preferences in receiving marketing from us and your communication preferences

How we use your personal information

In general terms, we collect and use personal information to:

More specifically, the table below explains how we use your personal information and the reasons that we rely on in doing so. Where these reasons include legitimate interests, we explain what these legitimate interests are.

What we use your information forOur reasonsOur legitimate interests
  • To deliver our services to make and manage customer payments
  • To manage fees, charges, and interest due on customer accounts
  • To collect and recover money that is owed to us
  • Contractual performance
  • Legitimate interests
  • Legal obligations
  • Being efficient about how we fulfil our legal and contractual duties
  • Complying with regulations that apply to us
  • To manage our relationship with you which may include asking you to leave a review of take a survey or notifying you about changes to our terms or privacy Notice
  • Contractual performance
  • Legal obligations
  • Legitimate interests
  • Keeping our records updated and to study how customers use our products/services)
  • To enable you to partake in a prize draw, competition or complete a survey
  • Contractual performance
  • Legitimate interests.
  • Being able to study how customers use our products/services, to develop them and to grow our business.
  • To deliver relevant marketing content including any advertisements, promotions or newsletters to you and measure or understand the effectiveness of the advertising that we serve to you
  • Legitimate interests
  • To study how customers use our products/services to develop them, to grow our business and to improve our marketing strategy
  • To use data analytics and publicly available data to improve our website, products/services, marketing, customer relationships and experiences
  • Legitimate interests
  • Defining types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy
  • To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
  • Legitimate interests
  • Legal obligations
  • Necessary for our legitimate interests for running our business, provision of administration and network security, to prevent fraud and in the context of any business reorganisation or group restructuring exercises, if relevant
  • To run our business in an efficient and proper way. This includes managing our financial position, business capability, planning, communications, corporate governance, and audit
  • Legitimate interests
  • Legal obligations
  • Being efficient about how we fulfil our legal duties
  • Complying with regulations that apply to us
  • To exercise our rights set out in contracts and agreements
  • Contractual performance
  • To make suggestions and recommendations to you about goods or services that may be of interest to you
  • Legitimate interests
  • Developing our products/services and to be able to grow our business

Further information on direct marketing:

We will get your express opt-in consent before directly sending you marketing communications. If you wish to opt-out, use the unsubscribe options in our mailing lists or email us at dataprotection@wgrant.com.

We will also get your express opt-in consent before sharing your personal information with any third party so that they can send direct marketing communications to you. In this case, the privacy notice of such third party will apply. You can unsubscribe and/or opt-out per those notices.

If you choose not to give your personal information

If you choose not to give your personal information, it may prevent us from being able to provide our services to you.

Where we collect your personal information from

We may collect personal information about you (or your business) from the following sources:

Advertisement technology

We and our service providers may serve targeted advertisements through the use of first-party or third-party cookies, pixels and web beacons when you visit our website. We do this to provide you with advertising that we believe may be relevant for you as well as improve our own products and services, including the functionality and performance of our websites. If you are using these third-party functions, you are also protected by the privacy policies of these third parties. To learn more about opting out of certain types of targeted advertising, please see the Cookie Notice at milagrotequila.com/cookie-notice.

Information you post on public areas of our site and social media

Information that you post on or through any public areas of the website (such as chatrooms, bulletin boards or discussion forums) and on any social media pages that we operate is publicly available information. This means that it is generally accessible to, and may be collected by, others and may be used by them to send you unsolicited messages. We do not have control over if or how other people may use that information therefore you should use caution and ensure not to disclose personal information when using public web areas or social media. We will not be responsible for any postings that you make with personal information in them. Please read this section in conjunction with our milagrotequila.com/terms.

Who we share your information with

We may share your personal information with the following third parties:

International Data Transfers and personal information held internationally

As we operate via a global network of corporate offices, it may be necessary to transfer your information, for example, information collected in connection with a brand, joining one of our emailing lists or interacting with us through our websites, emails, or our other digital channels to a country outside of the country where it was originally collected or outside of your country of residence or nationality. The information that you provide us may be transferred to any of our WG&S owned or affiliated entities around the world for the purposes of carrying out or facilitating these services and in compliance with the applicable laws. We will take steps to make sure such transfer is carefully managed to protect your privacy rights.

Further, we will only transfer personal information to countries which are recognised as providing an adequate level of legal protection or where we can be satisfied those alternative arrangements are in place to protect your privacy rights. We will also make sure that any requests for information we receive from law enforcement or regulators will be carefully validated before personal information is disclosed, where permitted by the applicable law.

Information Security

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to any of our affiliated websites. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures.

How long we keep your personal information

We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting obligations that we may have. We will only keep personal data for longer where there is a legal requirement for us to do so.

To determine how long we should keep your information for, we will consider the amount, type, and sensitivity of the personal information involved as well as the potential risk of harm if it is lost or used or disclosed without authorisation. We will also consider the purposes for which we process your personal data and whether we can achieve those purposes through other means without the need to keep your data.

In some circumstances you can ask us to delete your data (see section on “Your rights” below for more information).

In some circumstances, we may also anonymise your personal data so that it can no longer be associated with you, for example for statistical purposes. Where we do this, we may use this information indefinitely without further notice to you.

Your rights

Access to your information – You have the right to request a copy of the personal information about you that we hold.

Correcting your information – We want to make sure that your personal information is accurate, complete, and up to date, and you may ask us to correct any personal information about you that you believe does not meet these standards.

Deletion of your information – You have the right to ask us to delete personal information about you where:

Objecting to how we may use your information – You have the right at any time to require us to stop using your personal information for direct marketing purposes. In addition, where we use your personal information to perform tasks carried out in the public interest or pursuant to the legitimate interests of us or a third party then, if you ask us to, we will stop using that personal information unless there are overriding legitimate grounds to continue.

Restricting how we may use your information – In some cases, you may ask us to restrict how we use your personal information. This right might apply, for example, where we are checking the accuracy of personal information about you that we hold or assessing the validity of any objection you have made to our use of your information. The right might also apply where this is no longer a basis for using your personal information, but you don't want us to delete the data. Where this right is validly exercised, we may only use the relevant personal information with your consent, for legal claims or where there are other public interest grounds to do so.

Portability – If we process personal information that you provide to us on the basis of consent or because it is necessary for the performance of a contract to which you are party, and in either case that processing is carried out by automated means, then you have the right to have that personal information transmitted to you in a machine-readable format. Where technically feasible, you also have the right to have that personal information transmitted directly to another controller.

Automated processing – If we use your personal information on an automated basis to make decisions which significantly affect you, you have the right to ask that the decision be reviewed by an individual to whom you may make representations and contest the decision. This right only applies where we use your information with your consent or as part of a contractual relationship with you.

Withdrawing consent using your information – Where we use your personal information with your consent you may withdraw that consent at any time, and we will stop using your personal information for the purpose(s) for which consent was given.

Please contact us in any of the ways set out in the Contact information and further advice section if you wish to exercise any of these rights.


If there is any inconsistency between the rights in this section and this Privacy Notice, the specific rights of this section shall prevail in respect of California.

Notwithstanding the information, disclosures, and obligations set forth above, if you are a California resident, California law may provide you with additional rights regarding our use of your personal information, as follows:

A. Sale of Data

We do not sell any of your data. However, you have the right to know if any personal information of yours was sold (as defined by the California Consumer Protection Act) to a third party (including the identity of those third parties, the method of sale and what rights they were granted in the personal information). To submit any request, under the California Consumer Protection Act, please write to us on dataprotection@wgrant.com.

B. Do Not Track

We do not respond to Do Not Track (DNT) signals or requests. However, general sites including ours do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, some browsers allow you to set the DNT signal so that third parties know you do not want to be tracked.

C. Data Requests

You may also submit requests for access, correction, erasure, objection, or restriction by emailing us at dataprotection@wgrant.com. You must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. You do not need to create an account with us to submit a request. We will only use personal information provided in the request to verify the requestor's identity or authority to make it.

Changes to our Privacy Notice

We keep this privacy Notice under regular review and will place any updates on this website. We recommend that you check this page regularly to ensure that you have read the most recent version.

This Privacy Notice was last updated on 13th February 2023.

Contact information and further advice

For any questions or concerns regarding this Notice or our data privacy practices, please contact us by email: dataprotection@wgrant.com


You have a right under the local laws to lodge a complaint with us or with your local data protection supervisory authority at any time. However, we ask that you please try to resolve any issues with us first before referring your complaint to the supervisory authority.

List of Companies

NameRegistered office
William Grant & Sons Irish Brands Limited* (EU REPRESENTATIVE)4th Floor, Block D, Iveagh Court, Harcourt Road, Dublin 2
House of Hazelwood LimitedThe Old Court House, 7, Parkshot, Richmond, Surrey, TW9 2RF
Prime Drinks SA*Parque das Nacoes Rua do Polo Sul, No 2 4 Andar Fracao B, Lisboa 1990 273
Quality Spirits International Limited*The Old Court House, 7, Parkshot, Richmond, Surrey, TW9 2RF
Standfast Dominica Limited*Phoenix Crescent, Strathclyde Business Park, North Lanarkshire, ML4 3AN
Standfast Holdings Limited*United Motor Works Building, 156 Suriongse Road, Bangrak, Bangkok 10500
William Grant & Sons (2015) Jersey Capital V Limited*5th Floor, 37 Esplanade, St Helier, Jersey, JE1 2TR
William Grant & Sons (AME) Limited*The Old Court House, 7, Parkshot, Richmond, Surrey, TW9 2RF
William Grant & Sons (Canadian Distribution) Limited*5300 Commerce Court West, 199 Bay Street, Toronto, Ontario, M5L 1B9
William Grant & Sons (Canadian Whisky) Limited*Box 25 Commerce Court West, 199 Bay Street, Toronto, Ontario, M5L 1A9
William Grant & Sons (Cyprus Holdings) Limited*36 Ayias Elenis Street Galaxias Commercial Centre 4th Floor Office, 404 Nicosia 1061
William Grant & Sons (Cyprus) Limited*36 Ayias Elenis Street Galaxias Commercial Centre 4th Floor Office, 404 Nicosia 1061
William Grant & Sons (Taiwan) Co Limited*14F, No. 337, Fuxing N Rd, Songshan Dist, Taipei City 105, Taiwan
William Grant & Sons Australia Pty Limited*Suite 21.02 111 Pacific Highway North Sydney, New South Wales, 2060
William Grant & Sons Brands Limited*The Old Court House, 7, Parkshot, Richmond, Surrey, TW9 2RF
William Grant & Sons Canada Limited*The Glenfiddich Distillery, Dufftown, Banffshire, AB55 4DH
William Grant & Sons Colombia SAS*Calle 8A, Oficina 303, Cundinamacra, Colombia 110221
William Grant & Sons Deutschland GmbH*Gertigstraße 12-14, 22303 Hamburg, GERMANY
William Grant & Sons Distillers Limited*The Glenfiddich Distillery, Dufftown, Banffshire, AB55 4DH
William Grant & Sons France SAS*44 Avenue du Capitaine Glarner, 93400 Saint Ouen Cedex, France
William Grant & Sons Group LimitedThe Glenfiddich Distillery, Dufftown, Banffshire, AB44 4DH
William Grant & Sons Hong Kong Limited*34/F Tower One, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong
William Grant & Sons Inc*130 Fieldcrest Avenue, Edison, New Jersey 0837
William Grant & Sons India Private Limited*402 4th Floor, Vatika City Point M.G. Road, Gurgaon, Haryana 122002
William Grant & Sons Irish Manufacturing Limited*4th Floor, Block D, Iveagh Court, Harcourt Road, Dublin 2
William Grant & Sons Kenya Limited*LR No 1870/1/569, 2nd Floor, Apollo Centre, Wing A, Ring Road Parklands, Westlands, PO Box 764 Sarit Centre, Nairobi
William Grant & Sons Korea Limited*3/F Hyundai Intellex Bldg, 620 Eonju ro, Gangnam gu, Seoul, Korea
William Grant & Sons Limited*The Glenfiddich Distillery, Dufftown, Banffshire, AB55 4DH
William Grant & Sons Liquor Trading (Shanghai) Limited*Room 1207 1208, 12F Block B SoHo Zhongshan Plaza, 1065 Zhongshan West Road, Changning District Shanghai
William Grant & Sons Mexico S.A. De C.V.*Av. Ejercito Nacional Num 769, Torre B Piso 3 Num. L03, Col. Granada, Alcaldía Miguel Hidalgo, Cd. de México, C.P. 11520
William Grant & Sons Netherlands B.V.*Phoenix Crescent, Strathclyde Business Park, North Lanarkshire, ML4 3AN
William Grant & Sons Nigeria Limited*3 5 Sinari Daranijo Street, Off Ajose Adeogun Street, Victoria Island, Lagos
William Grant & Sons Singapore Distribution PTE Limited*1 Robinson Road, 17 00 AIA Tower, Singapore 048542
William Grant & Sons Singapore PTE Limited*8 Kallang Avenue #13 01/04 Aperia Singapore 339509
William Grant & Sons South Africa PTY Limited*Dock Road Junction, CNR Dock and Stanley Road, V&A Waterfront, Cape Town, Western Cape, 8001
William Grant & Sons Thailand Limited*253, 11th Floor, Sukhumvit 21 rd. (Asoke) Klongtoeynua, Wattana, Bangkok 10110, THAILAND
William Grant & Sons UK Limited*Form 1, 17 Bartley Wood Business Park, Bartley Wood, Hook, RG27 9XA
William Grant & Sons US Distillers LLC*130 Fieldcrest Avenue, Edison, New Jersey 0837
William Grant & Sons Vietnam Company Limited*17th Floor, TNR Tower, 180 – 192 Nguyen Cong Tru Street, Nguyen Thai Binh Ward, District 1, Ho Chi Minh City, Vietnam